REUTERS/Kai Pfaffenbach
BMW CEO Harald Krueger collapses at a presentation during the media day at the Frankfurt Motor Show (IAA) in Frankfurt, Germany, September 15, 2015.
The 49-year-old was making his first major appearance as boss and fainted five minutes into the company's press conference. He has only been CEO since May.
He was then helped to his feet by two assistants and escorted from the stage in front of the assembled media.
BMW said Krüger's health is "stable and he is recovering well."
The pictures are all over Twitter:
.@BMW CEO Harald Krueger faints during the BMW presentation at the Frankfurt Auto ShowPics courtesy: AP pic.twitter.com/l3EPSSkiJT
- TIMES NOW (@TimesNow) September 15, 2015Harald Krüger, manager #BMW, colpito da un malore improvviso http://t.co/xi1irAPxXR pic.twitter.com/28Sfnq2yCK
- Corriere del Ticino (@CdT_Online) September 15, 2015BMW Chief Executive Harald Krüger faints on stage at Frankfurt auto show http://t.co/ngpFLZ3Tbm pic.twitter.com/w7yd5KpEJJ
- WSJ Business News (@WSJbusiness) September 15, 2015