BMW just made the M3 and M4 even more insane

BMW, like its European compatriots Mercedes-Benz and Audi, has an entirely separate division dedicated to taking some of its standard models and cranking up the performance by several notches.

For BMW, that would be the M Division - or BMW M, for short. "M" stands for Motorsport.

Though the division started as an arm of BMW's racing operation, it eventually became the means by which BMW would beef up a select few of its passenger cars.

BMW fans know that a BMW M car is something special - endowed with more-powerful engines, track-inspired chassis, and all manner of exterior and interior enhancements designed to make the cars meaner, like a controlled hurricane that tears through avenues and highways.

An M car always looks like it's ready to peel back some asphalt under its wide, beefy tires.

BMW customers love M cars, evidenced by the automaker's record-breaking 2015, in which the brand sold over 35,000 M models - a 65% jump over the previous year.

But, the M division employs additional measures if, for you, "fast" is never fast enough. There's the Competition Package - designed to make an already insane M car downright bananas.

Think of Tesla's "Insane Mode" button, except, an entire car that's permanently set on "loco."

BMW has a long history of amping up its already amped-up cars. See the M4 GTS coupe:

Have a look at BMW's latest example of the Competition series, available in the 2016 M4 coupe.