Blake Lively's kitschy e-commerce website is shutting down

Last summer, celebrity Blake Lively launched a twee and kitsch e-commerce site called Preserve.Us.

She's not the first celebrity to launch such a website - Gwyneth Paltrow founded lifestyle company GOOP and Jessica Alba co-founded an organic e-commerce company called The Honest Company.

Lively hadn't talked much about Preserve since writing a rather strange letter at its launch last summer, but Preserve was part-lifestyle blog and post-e-commerce store. You could buy things on the site like $10 salt and a $95 wooden bike crate.

Now it appears the website is shutting down.

Lively told Vogue that Preserve is closing down on October 9 because the website has not "caught up to its original mission":

But Lively is not done with her entrepreneurial endeavors forever. She tells Vogue she's done research into Jessica Alba's Honest Company and wants to create a "shoppable lifestyle," which may or may not involve more ventures into e-commerce in the future:

You can read the full Vogue story here.

NOW WATCH: Animated map reveals the 550,000 miles of cable hidden under the ocean that power the internet

Please enable Javascript to watch this video