BlackBerry Drops The Q10 Price By 13% In India

After the price cut on the Z10, BlackBerry has dropped the price of their flagship QWERTY model (Q10) by 13%. The phone will now be available for Rs 38,990. The company wants their loyalists to explore the full potential of the BB10 platform. The brand also wants to show their commitment for the Indian consumer and wants to tap the potential customer who wants a QWERTY phone under the Rs 40,000 price point.

The Q10 is available at this special price from today and will continue to stay at the price till 26 January, 2014. This should boost the Q10 sales in India and help BlackBerry recuperate. Though the company claims it has sufficient funds to last a lifetime, reports have stated that the company is pretty much stressed at the backend.

Sunil Lalvani, Managing Director India, BlackBerry said “There are several customers in India who love the physical QWERTY experience offered by BlackBerry. At this compelling price point, QWERTY loyalists can take advantage of the powerful BlackBerry 10 platform as well as the unique QWERTY experience that the BlackBerry Q10 offers.”

If you ask us this is a good move by the company to reduce prices and improve sales. However, we had expected slightly lower price, something below the 35K mark. That would have been a fabulous year ender offer.