Thomson Reuters
A sign welcomes consumers paying in bitcoin.
The digital currency smashed through a new high for the year on Monday morning, trading at nearly $370 and continuing its impressive streak as of late.
Bitcoin has been on a big run for much of the last two months, gaining about 70% on private exchanges since hitting a second-half low of $213 in late August.
For investors who bought in during bitcoin's headiest days to date, in early 2014, that's not enough of a rebound: before the price of the digital currency plummeted in 2014, it reached more than $1100 a bitcoin.
Now, after bitcoin's big seven-week run, it is trading at around $363 a coin.
Even as detractors to bitcoin point toward a difficult-to-regulate culture that has popped up around the cryptocurrency, there is a growing push from well-known investors to advance the payment technology.
In October, investors including MasterCard and Bain Capital Ventures provided backing to Barry Silbert's Digital Currency Group. Already, Silbert's latest project has backed dozens of cryptocurrenty startups, largely focusing on bitcoin deals.
BitcoinCharts.com tracks the daily price of the cryptocurrency, and captures the last month's run-up in value. Monday morning marked the biggest single day of gains for bitcoin, as it rose about 10% in one day.
