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Billionaires
- Billionaire vacation perks far exceed luxury hotels and first-class flights.
- Private Farrari driving lessons, after-hour visits to tourist sites, and private art tours are just some of the experiences Nota Bene Global plans for the its wealthiest clients.
- Nota Bene Global plans vacations for the ultra-wealthy, who have net worths ranging from $10 million to $8 billion.
Billionaires don't vacation like the rest of us.
Private Farrari driving lessons, after-hour visits to usually tourist-packed historical sites, and private art tours hosted by city's top curators and art historians are just some of the things that Nota Bene Global, a London-based, luxury travel- and lifestyle-management company, help coordinate for their mega-wealthy clientele.
"Ten to $20 million is the starting wealth [of our clients]," Anthony Lassman, the co-founder told Business Insider. "Some of them I know are worth between $1.5 to $8 billion," he said.
Vacation requests from high-end clients can come without much notice. "I once had a client ring me up saying, 'Oh it's really cold in Toronto, we think [we want to go to Brazil.]...on Saturday.' It was a Thursday," said Lassman.
He and his Italy-based agents recently planned a trip for an American billionaire who wanted to explore the food and art scene of Venice and Milan.
"He's the kind of guy who will be on a luxury yacht, but wants to eat in the simplest trattoria - just fresh, simple food," said Lassman. Impressed by the restaurants Nota Bene had chosen during his trip, the client later requested a separate trip and cooking lessons for his personal chef so he could bring the taste of Italy back home.
Below, a look at a sample itinerary of the type of Italian trip that Nota Bene can arrange.