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Sean Parker.
"It didn't get a lot of traction in the industry itself," said Patrick Corcoran, vice president and chief communications officer for the National Association of Theatre Owners, according to Variety.
Parker's Screening Room would offer new theatrical releases to stream at home for a rental price of $50 each. Director Peter Jackson, the only person involved with Screening Room who has spoken extensively about it, told Deadline that the mission of the company is to "inject health" into the movie industry by splitting the money Screening Room gets with exhibitors so, as Jackson puts it, the theaters and studios use the money to "improve the [cinematic] experience" and "get more films made."
But Corcoran pointed out at a conference on Thursday that eliminating the window between the theatrical release and when people can see a movie at home wouldn't help theaters.
"Any talk about shortening the window is not in order to benefit the theatrical market," he said. "It is because of the difficulties in the home [entertainment] market."
Though the domestic box office saw a record $11 billion in earnings in 2015 (thanks "Star Wars"), the Blu-ray/DVD industry is continuing to crumble, as it has lost $6 billion in revenue since 2005, according to Variety.
This is likely why Screening Room isn't gaining many fans on the industry side in Hollywood. Though theatrical box office is only living off a handful of hits a year (which is scary), keeping a window between theatrical and home viewing is critical for making that possible.
Corcoran said at the conference that it's vital for the industry to protect the "exclusivity" of the theatrical release window.
Currently, the fate of Screening Room is unknown. Neither Parker nor anyone else running the company has commented about it.