Bill Gurley finally explains why he keeps shouting about the tech bubble

The bubble is going to pop, and it's likely the market has already tipped, according to legendary venture capitalist Bill Gurley.

"There's proof that we typically go through cycles. There's no soft landings. There's boom bust periods. '01 and '09 were tragic and really hard to execute through," Gurley said on Tuesday during a conference.

The partner at Benchmark has been sounding the alarm for awhile that startups are being bankrolled with too much easy money by investors and the reckoning is coming. This week, he finally named some names of companies that could be in trouble, including Shyp, Postmates, and Instacart. 

At the conference for Sailthru, a Benchmark company, Gurley finally explained why he's been the one to speak out against it rather than cheer it on. It's not that he wants to see companies fail. But he says that when lower quality companies enter the market riding on a wave of easy money, it forces good startup founders to raise more capital and to spend aggressively.

Here's a full video of Gurley's remarks. His talk about the bubble begins around the 42 minute mark:

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