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BII REPORT: Why Mobile Commerce Is Set To Explode

Feb 20, 2013, 04:09 IST

Shoppers carry mobile devices everywhere they go, and they're already using their phones to redeem coupons, research products, and pay for things online and offline.

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And with mobile, it's now feasible to track an individual from the very first intention to shop for an item, to the actual purchase at point-of-sale.

In a recent report from BI Intelligence, we analyze the size of the mobile commerce opportunity in dollar terms, and examine how some of the top mobile commerce trends - including mobile payments, tablet commerce, and SoLoMo (social-local-mobile) marketing - are contributing to a big increase in mobile commerce.

Access The Full Report By Signing Up For A Free Trial Today >>

Here's a brief overview of the rise of the mobile shopper:

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In full, BI Intelligence's report on Mobile Commerce examines:

To access BI Intelligence's full reports on Mobile Commerce, sign up for a free trial subscription here.

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