What You Need To Know About BYOD (
How does bring your own device (
- 59 percent said they'd be at a competitive disadvantage without BYOD
- Nearly three-quarters deploying user-focused BYOD reported improvements in employee productivity, customer response times and work processes
- 64 percent stated that BYOD can only deliver massive benefits if the specific needs and rights of each user are understood
- The two technology areas most commonly implemented first for BYOD are desktop virtualization and mobile device management
- 56 percent stated that BYOD has completely changed their IT culture
Read the full press release or white paper to learn more.
Is Mobile Still A Challenge For Google? (CNN Money)
Apple Maintains Lead In U.S. Smartphone Sales (Kantar via Redmond Pie)
According to Kantar WorldPanel, the iPhone was the top-selling smartphone for the 12 holiday shopping weeks ending December 23 2012 in the United States, with 51.2 percent of sales, followed by
![iphone penetration 4Q12](http://static1.businessinsider.com/image/50ffd71569bedd8478000015-590-873/iphone-marketshare-2012-last-q.png?maxX=590&maxY=873)
Kantar Worldpanel
More interestingly, this report implies that Android users have been switching to the iPhone. Despite recent rumors and speculation that
Firefox OS Shows Off First Phones (MIT Technology Review)
Geeksphone is making the first
Mobile Ownership Trend In BRIC Markets (Various via Dazinfo)
Demand for smartphones and
In terms of ad growth in the different world regions, Gartner has predicted that display ads will grow faster than search ads this year.
![mobile advertising revenue](http://static6.businessinsider.com/image/50ffd472ecad049935000007-779-309/mobile-advertising-revenue.jpg)
Gartner
To understand just how fast mobile is exploding in the BRICs, check out the
Mobile Marketers Prepare To Measure The Value Of Mobile (Marketing Week)
Nielsen and the Mobile Marketing Association (MMA) are preparing to launch their joint bid to measure the economic value of mobile advertising as the trade body aims to bolster the profile of the media among brand-side marketers. The pair are preparing to launch SMoX.me (Smart Mobile Cross Marketing Effectiveness) which they claim is the industry’s first panel-based research study of the effectiveness and economic value of mobile advertising. SMoX.me will help brands optimize their campaign budgets to accommodate consumer shifts in media consumption, especially the trend towards mobile devices.
Mobile Internet At An All Time High In China (CINIC via Fashionbi)
The China Internet Network Information Center report confirmed mobile Internet users accounted for 74.5 percent of the nation's total Internet population, which stood at 564 million, amid a slower growth rate in Internet users.
![china internet market](http://static1.businessinsider.com/image/50ffd65d6bb3f75222000016-518-610/screen_shot_2013-01-22_at_14.01.30.png)
China Internet Network Information Center
The report also said, "There is great potential in the mobile Internet as an increasingly large number of smartphones hit the market." It further said, "Among the wide range of services on mobile devices, mobile shopping witnessed rapid expansion in the second half of 2012. Shopping on mobile devices has become an important driver of the growth of online shopping in China."
Avid Sports Fans Are 52 Percent More Likely To Own A Tablet (Nielsen via Mashable)
![sports fans tablets](http://static4.businessinsider.com/image/50ffd9b16bb3f7eb2a000006-640-359/nielsentablets1-640x359.jpg)
Nielsen
In fact, about 60 percent of tablet and smartphone owners who use mobile devices for sports content do so at least once a day. Sports fans in general are also more likely to have other tech-related tools and gadgets than their non-sporty counterparts, from DVR for taping games (42 percent) and gaming consoles (33 percent) to smartphones (21 percent) and HDTV (20 percent).