BII MOBILE INSIGHTS: Users Are Ditching PCs For Tablets And Smartphones
Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.
PC Users Switching To Tablets And Smartphones To Browse (NPD via TNW) As consumers adopt more and more mobile devices, certain activities on the PC end up transitioning over. In fact, 37 percent of consumers who used to access content on their PCs have already switched to doing said activities on their tablets and smartphones, according to NPD. Let’s break down the 37 percent number further: 27 percent of tablet owners say they are using their PC less frequently for accessing the Internet while 20 percent say they are using their PC less frequently for accessing Facebook. On the smartphone side, it’s more equal: 27 percent have decreased both their Internet and Facebook usage on their PCs because they now use their mobile device for these activities. All that being said, the PC isn’t dead. Internet browsing is still highest among PC owners at 75 percent. Read >>
The State Of Mobile Advertising, Fourth Quarter 2012 (Opera)
In a nutshell, the growth of Android as a platform that is driving the acceleration of ad requests and impression volume. Russia has emerged as a vibrant mobile ad market and the rapid adoption of more sophisticated devices is driving equally rapid innovation in ad units. The fourth quarter represented more than a two-times increase in impressions and revenue to publishers compared to any other quarter in 2012.
Music, Video and Media is the number one category for impression volume.
Check out the full report for more. Read >>
Employees Want The iPad For Work (Forrester via Apple Insider)
Forrester's 2013 Mobile Workforce Adoption Trends looks at work habits and desired technologies among global information workers. "Anytime, anywhere information workers" that use three or more devices now constitute 29 percent of the global workforce, up from 23 percent in 2011.
Among respondents using tablets for work, 58 percent relied on an iPad, more than twice the number using Android tablets and more than five times the number using Windows tablets. iOS was nearly even with Android among workers counting smartphones among their primary work devices; Android had 37 percent of respondents, while iOS had 34 percent. Read >>
Android Was One-Third Of All Smartphone Shipments In The Fourth Quarter (Canalys via Engadget)
Canalys estimates that smartphones represented just under half of the total pie in the fourth quarter, giving bigger companies like Apple and Google some serious clout.
Android accounted for 34 percent of all cellphones shipped, driven by Samsung as well as fast-growing Chinese backers like Huawei, Lenovo and ZTE. All of whom were big reasons why smartphones made up 73 percent of Chinese phone sales in the same period. Apple took a smaller share of the worldwide arena at 11 percent, although it too was riding the Chinese wave to success. Read >>
How Are We Using Our Mobile Devices? (JESS3 via TNW)
It should come as no surprise that mobile traffic continues to increase day by day. But what’s perhaps not as obvious is just how big those numbers have become:
- 37 percent of PC users have switched to a smartphone or tablet to browse the Internet and check Facebook
- Yelp surged past 100 million unique visitors in January, not counting its 9.4 million mobile app users
Check out the full infographic. Read >>
Where Our Mobile Phones Go To Die (commissioned by FoneBank)
This infographic on e-waste takes a look at how much we are getting rid of compared to the number of new electronics that we are buying with a focus on mobile. It reveals the things that we can gain by recycling our e-waste and looks at how we can possibly create a recycling culture in the future.
Check out the full infographic. Read >>
Developer Playbook The Infographic (Crittercism)
Check out this developer infographic. Some highlights include:
- Crash Rates: Android has a 1.76 percent crash rate and iOS has a 1.98 percent Crash Rate.
- Best Performing Versions: iOS 5.0.1 and Android Jelly Bean 4.1
- Worst Performing Versions: iOS 4.1 and Android Gingerbread 2.3.1
- Adoption: 4.75 percent of Android users have adopted Jellybean and 66 percent of iOS users have adopted iOS6
