As per the Hindu tradition, the community does not start anything auspicious or new during shraddhs, a fortnight before Hindu festival of Navratras-which are due to commence on October 1.
"We have received a request from the telecom players to delay the auctions by a few days, till at least the beginning of the navratras, and we are considering this," telecom secretary J S Deepak told TOI, adding “My personal view is that if the operators find it comfortable to have auctions during the navratras, then we may look into it.
The companies want to be safe and not launch or bid anything during shraddhs.
The government is set to sell a record 2,354 MHz of mobile airwaves across seven bands.