Big Bazaar is gathering all might to race past e-commerce rivals; is launching 8-day discount scheme

In a bid to take on its e-commerce rivals such as Flipkart and Amazon, Kishore Biyani is gathering all his might to race past them.

In a new initiative, Biyani-led Future Group is rolling out discounts for its customers like never before and launching an eight-day discount scheme at Big Bazaar, India’s largest supermarket chain.

Under ‘Monthly Bachat Bazaar’ (Monthly Savings Scheme), customers who buy items for Rs 2,500 will get cash bonuses and vouchers across segments worth Rs 2,000 from June onward.

To increase footfall, the vouchers will be redeemable for the rest of the month.

Biyani told his employees about a customer-reward system, calling it the next wave of growth for the 270 or so Big Bazaar outlets.

"We wanted to bring together all the might of Big Bazaar in an effort to get new customers and at the same time reward existing ones. Also, this will influence shoppers to look for options across categories instead of just food and groceries,” Sadashiv Nayak, CEO of Big Bazaar, told ET.

Not only Big Bazaar, but Reliance Fresh and Godrej Nature's Basket have also launched multiple initiatives to grab the market share.

"Online grocery retailing might work mostly at urban centres but one needs significant scale to make it work profitably. There is still five to 10 years before online players get into smaller towns with grocery retailing. Big Bazaar may be impacted to an extent but not exponentially," Ruchi Sally, director at Elargir Solutions, a retail consultancy, told ET.

(Image: Indiatimes)