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An Introduction to Super Apps in Banking

Insider IntelligenceJun 15, 2022, 23:42 IST

Consumers' growing time spent with mobile and their overwhelming choice of products and providers are driving demand for rebundling in financial services. Super apps are emerging as the solution to meet this demand and improve the digital customer experience.

In "An Introduction to Super Apps in Banking," we detail the building blocks of a financial super app, explain the difference between super app business models, explore the western super app opportunity, and more.

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