3 Advertising Trends to Watch in 2022
Apr 8, 2022, 01:39 IST
These are boom times for digital advertising. While the pandemic decimated the economy, the job market, and consumer confidence, it seems to have done little to quash a bonanza in digital ad spending. We forecast the US digital ad market will reach $239.89 billion this year, up 13.6% from 2021.
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To help you stay ahead in 2022, we've compiled three trends in the advertising industry to keep your eye on.