The fashion line will be sold at Nordstrom and Topshop and includes leotards, sweatshirts, headbands, and leggings.
Apparently, Lululemon saw some similarities to its brand. It tweeted accusing Beyoncé of imitation.
"They do say imitation is the best form of flattery. Maybe Beyoncé is so Crazy In Love with our brand, she made her own," the brand said in a tweet, which has since been deleted.
Fans of Beyoncé were quick to criticize the brand, threatening to stop shopping there entirely.
@Beyonce to @lululemon#IvyPark #QueenBey #BowDown ???? pic.twitter.com/teMBnedthg
@lululemon You might as well file for bankruptcy now. It's over for you. ???????????????? https://t.co/LxdzsjGSdE
- Mo. ? (@MonetAlex_) March 31, 2016
RIP lululemon ?????? #IvyPark
- itsRadiantTiffani (@RadiantTiffani) March 31, 2016
#ivypark is nothing like @lululemon. #ivypark is fashionable activewear that is smokin' hot!
- Abby Hall (@abbyhallstylist) April 1, 2016
I will HAPPILY give all my $ to #IvyPark over @lululemon. Remember the whole "your thighs shouldn't touch" thing? #BeyHive
- Morgan Hopkins (@theFword527) March 31, 2016