Beware The 'Cobra Effect' - Why Some Incentives Backfire So Badly
Sep 2, 2014, 23:59 IST
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The authors of "Freakonomics" and "Super Freakonomics" have a third book called "Think Like A Freak." In this book Levitt and Dubner reveal the strange way the world works and they offer prescriptions to help change the way you think about and solve problems.
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Watch more: http://www.businessinsider.com/freakonomics-sneak-peek-soccer-2014-5#ixzz3CBScgu2d
Produced by Sara Silverstein and Sam Rega. Narrated by Graham Flanagan.
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