Best Buy looks like it's crushing Black Friday as hundreds of people flood stores - but it may not be everything it seems

• Hundreds of people are lining up to get into Best Buy locations across the US for Black Friday sales. Photos of its lines have been the most impressive ones we've seen so far online.
• The sales begin Thursday evening and continue late into the night.
• However, in 2017, convincing people to show up in stores doesn't necessarily guarantee a successful holiday shopping season because Americans plan to spend more money online than in stores.
• Here's a look at the crowds of holiday shoppers. 

Scrolling through social media, the early winner of Black Friday 2017 looks clear - but the truth may be more complicated. 

Best Buy locations have been overwhelmed with crowds of shoppers, eager to kick off Black Friday sales at 5 p.m. on Thanksgiving Day. 

Still, in 2017, lines don't necessarily mean Black Friday success, as more Americans than ever before turn to online shopping. 

Here's a look at some of the longest Best Buy lines across the country.