In honor of stoner holiday 4/20, Ben & Jerry's has released an ice cream burrito, the BRRR-ito.
The company announced the new product in a parody of Apple's legendary "1984" commercial, which is "widely considered the greatest commercial in Super Bowl history."
Both commercials feature rows of zombie-like people living in a conformist world. Like the original, Ben & Jerry's ad opens with slack-faced men and women gazing at a giant screen.
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The Ben & Jerry's ad
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Apple's famed "1984" television spot.
The ads then cut to one woman, dashing down a hall toward the room.
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In the Ben & Jerry's ad the female hero clutches an ice cream burrito.
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Apple's "1984" sees a woman dashing down a hallway with a sledgehammer.
However, rather than hurling a sledgehammer through a screen featuring an oppressive leader, the woman in the Ben & Jerry's ad bravely shatters a giant image of an ice cream sandwich using an ice cream burrito.
Both ads then introduce their respective products.
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The Ben & Jerry's new BRRR-ito comes with two scoops of ice cream in your choice of flavor (no, the weed-infused variety is not available yet), chocolate cookie crumbs, and a fudge drizzle wrapped in a "tortilla" made of a soft cone.
You can watch both ads in full below.