Before-and-after photos show how much J.Crew has changed in the last 35 years

• J.Crew first launched in the form of a catalog in 1983.
• The brand was originally targeted at price-conscious customers.
• When Mickey Drexler took over as CEO in 2003, the brand gradually became more expensive.
• These photos show how the brand has changed over the years.

J.Crew is in a period of change.

In 2017, Mickey Drexler stepped down after 14 years as CEO, and Jenna Lyons, the brand's well-known creative director, left the business after 26 years.

The brand is struggling - same-store sales have been down at J.Crew for the past three years, dropping by 8% in 2016 following a 10% decrease the year before. In its most recent quarter, sales dropped by 12%.

But this isn't the first time the company has struggled. After launching in 1983 as a catalog, the store ran into some problems in the late '90s. It wasn't until Drexler became CEO in 2003 that the company turned itself around and enjoyed years of sales growth.

Find out how the brand has changed over the years below: