'Batman v Superman' drops 81% in second-Friday box office
"Batman v Superman: Dawn of Justice" took in an estimated $15.35 million on Friday at the box office, that's an 81% drop from its record-breaking opening last Friday (including in Thursday previews).
The film is projected to take in $50 million this weekend.
In a weekend where there is no competition for "Batman v Superman" to worry about, this is an disappointing development and proves that word-of-mouth from audiences that saw the movie last weekend isn't good.
The drastic drop in second weekend sales is a historic one for superhero movies. According to Deadline, "Batman v Superman" now owns the steepest decline for a movie in the genre, beating out the 69% drop "X-Men Origins: Wolverine" had in 2009.
It seems Warner Bros. is on damage control of its DC Comics franchise, which has Batman and Superman returning next year in "Justice League Part 1."
It's next superhero movie, "Suicide Squad," is currently doing reshoots, according to reports, to give the film more of a fun feel that its trailer had.
A major criticism of "Batman v Superman" is that it's too serious and dark compared to the other superhero movies that currently dominate the box office.