<p><div class="image-container float_right" style="width:401px"><div class="image"><img src="http://static2.businessinsider.com/image/5154a8b569bedd9470000016-970-727/fisker-atlantic-design-prototype-2.jpg?maxX=401&amp;maxY=301" border="0" alt="fisker Atlantic Design Prototype" width="401" height="301" /></div><p class="source">Fisker Automotive</p><p class="caption">The collapse of A123 left Fisker Automotive without a battery supplier.</p></div>Electric vehicle battery maker A123, which <a href="http://www.businessinsider.com/battery-maker-a123-declares-bankruptcy-2012-10">filed for bankruptcy in October</a> and was subsequently purchased by Chinese auto part manufacturer Wanxiang, has been given a new name.</p>
<p>B456.</p>
<p>The company announced the change in an <a href="http://ir.a123systems.com/secfiling.cfm?filingid=1104659-13-25275">SEC filing</a> last week (<a href="http://blogs.wsj.com/corporate-intelligence/2013/03/28/and-the-award-for-historys-least-creative-rebranding-goes-to/">via the Wall Street Journal</a>), as part of a re-branding effort.</p>
<p>The collapse of A123 left Fisker Automotive without a battery supplier, and the electric car company is now itself <a href="http://www.businessinsider.com/fisker-could-be-the-next-solyndra-2013-3">on the verge of going broke</a>.</p>

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BusinessInsider

Bankrupt Battery Maker A123 Came Up With The Lamest New Name Ever

Fisker AutomotiveThe collapse of A123 left Fisker Automotive without a battery supplier.Electric vehicle battery maker A123, which filed for bankruptcy in October and was subsequently purchased by Chinese auto part manufacturer Wanxiang, has been given a new name. B456. The company announced the change in an SEC filing last week (via the Wall Street Journal), as part of a re-branding effort. The collapse of A123 left Fisker Automotive without a battery supplier, and the electric car company is now itself on the verge of going broke.

Fisker AutomotiveThe collapse of A123 left Fisker Automotive without a battery supplier. Electric vehicle battery maker A123, which filed for bankruptcy in October and was subsequently purchased by Chinese auto part manufacturer Wanxiang, has been given a new name.

Bankrupt Battery Maker A123 Came Up With The Lamest New Name Ever

Alex Davies

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