Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Bankrupt Battery Maker A123 Came Up With The Lamest New Name Ever

Alex DaviesMar 29, 2013, 02:06 IST

Fisker AutomotiveThe collapse of A123 left Fisker Automotive without a battery supplier.Electric vehicle battery maker A123, which filed for bankruptcy in October and was subsequently purchased by Chinese auto part manufacturer Wanxiang, has been given a new name.

B456.

The company announced the change in an SEC filing last week (via the Wall Street Journal), as part of a re-branding effort.

The collapse of A123 left Fisker Automotive without a battery supplier, and the electric car company is now itself on the verge of going broke.