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BANK OF AMERICA: These 17 companies are best positioned to benefit from the millennial boom, which offers investors a $62 trillion opportunity

Jun 5, 2018, 15:37 IST

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  • Millennials and centennials (aged 0-18) are "the world's most important demographics," according to analysts at Bank of America Merrill Lynch.
  • They compiled a list of global buy-rated public companies that are best positioned to benefit from the demographic boom.
  • The combined income of both groups should grow to $62 trillion by 2030, BAML estimates.

"The world's most important demographics" are about to take over, according to Bank of America Merrill Lynch.

Millennials, aged 19-35, have already overtaken baby boomers as the largest living generation in US history, and Gen Z, aged 0-18, is coming right behind them. BAML estimates that their combined income could grow from an estimated $21 trillion in 2015 to $62 trillion by 2030.

Investors can earn a slice of that cash pile.

BAML compiled a list of buy-rated companies positioned to benefit from the growth of these demographics. It identified the 17 companies below as having "high" millennial exposure, meaning millennial/centennial-related products are core to their sales and business models.

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"We need to prepare for the rise of the 2.4bn Centennials - born at the turn of the century and set to live to over 100Y," Beijia Ma, an equity strategist, said in a note on Monday. "They are embracing diversity, sustainability, globalization, disruptive technology, "peak stuff", new business models, and entrepreneurialism like no generation before them - and they are economically optimistic to boot.

Ma said investors should look into the fundamentals of each company before making any decisions to buy the stocks. She added that while these stocks are going to be moved by more than their relationship to millennials, they're important to keep track of, since the demographic boom is set to be a long-term trend.

Netflix

Ticker: NFLX

Location: United States

Market Cap: $155.35 billion

Millennials Sub-Sector: Media & Entertainment

Funko

Ticker: FNKO

Location: United States

Market Cap: $240.61 million

Millennials Sub-Sector: Media & Entertainment

Facebook

Ticker: FB

Location: United States

Market Cap: $558.95 billion

Millennials Sub-Sector: Social Media

Snap

Ticker: SNAP

Location: United States

Market Cap: $15.09 billion

Millennials Sub-Sector: Social Media

Spotify

Ticker: SPOT

Location: Luxembourg

Market Cap: $28.22 billion

Millennials Sub-Sector: Social Media

Match Group

Ticker: MTCH

Location: United States

Market Cap: $11.71 billion

Millennials Sub-Sector: Social Media

IAC

Ticker: IAC

Location: United States

Market Cap: $11.71 billion

Millennials Sub-Sector: Social Media

YY

Ticker: YY

Location: China

Market Cap: $7.72 billion

Millennials Sub-Sector: Social Media

Momo

Ticker: MOMO

Location: China

Market Cap: $9.97 billion

Millennials Sub-Sector: Social Media

Bilibili

Ticker: BILI

Location: China

Market Cap: $4.76 billion

Millennials Sub-Sector: Social Media

Urban Outfitter

Ticker: URBN

Location: United States

Market Cap: $4.69 billion

Millennials Sub-Sector: Fast fashion

Planet Fitness

Ticker: PLNT

Location: United States

Market Cap: $3.98 billion

Millennials Sub-Sector: Sports apparel & equipment

BrightHorizons

Ticker: BFAM

Location: United States

Market Cap: $5.93 billion

Millennials Sub-Sector: Childcare

New Oriental

Ticker: EDU

Location: China

Market Cap: $15.66 billion

Millennials Sub-Sector: K-12

TAL

Ticker: TAL

Location: China

Market Cap: $15.66 billion

Millennials Sub-Sector: K-12

PayPal

Ticker: PYPL

Location: United States

Market Cap: $99.67 billion

Millennials Sub-Sector: Fintech

LexinFintech

Ticker: LX

Location: China

Market Cap: $2.49 billion

Millennials Sub-Sector: Fintech

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