Did you know? Bangalore is the most fitness conscious city, Delhi is next!

Bangalore could become the fitness capital of our country, or so it seems. It has emerged as the most fitness conscious city in India followed by Delhi, Mumbai, Hyderabad and Chennai, e-commerce portal Snapdeal findings revealed recently.

The report highlights how healthy living and fitness has become a top priority for Indian urban consumers. Believe it or not, people are buying products in the Fitness category triple the times in 2015 as compared to the year before. And, sale of fitness bands has also increased by more than 10 times during the year!

The company claims it has sold around 50,000 units of fitness equipment every month on an average in 2015. The top fitness products bought were home gym (weights), abdominal exercisers and twisters, sauna belts, and exercise cycle.

In addition, with the growing concern over rise in the pollution levels, shoppers also found value in spending for air masks and air purifiers, according to the findings. Even as the average selling price of air purifiers doubled from Rs 6000 in 2014 to Rs 12000 in 2015, the demand was seen growing by 5 times indicating a growing awareness and preference for advanced features over price.

Eating healthy has also been on the shoppers’ mind in 2015, as air fryers saw a 4 fold surge in sale and Ayurveda & Organic products emerged as a popular upcoming category. The top five buying cities for Ayurveda & Organic products were New Delhi, Bengaluru, Mumbai, Hyderabad and Kolkata.

Rahul Taneja, Vice President, Category Management at Snapdeal, said,“Products across categories that promote a healthy lifestyle like air fryers, fitness bands, nutritional supplements, yoga mats and fitness wear have seen a huge surge in demand. Although, currently the biggest demand centres for health products are metros, tier 2 cities are soon going to catch up. Therefore, we are rapidly expanding our health related assortment to cater to changing customer preferences.”