Baleno comes back with a bash, 4600 bookings in 2 days

Relaunched in the Indian market two days ago with an aim to gain significant market share, Maruti Suzuki’s Baleno has kept to the promise. The premium hatchback received over 4,600 bookings, a top company official said today.

"We have been receiving overwhelming bookings ahead of its national launch. On the day of the launch, over 1,500 visitors visited our showrooms and 600 of them booked while on the second day, 3,500 visited the showrooms and 1,200 booked. Total booking figures will be over 4,600," Maruti Suzuki India Executive Director (Marketing and Sales), R S Kalsi said.

Stating that Baleno would be exported to 100 countries, he said, "We have invested about Rs 1,060 crore in this project (manufacturing of Baleno). We will be making exports to 100 overseas locations including Europe, Japan, South America in 2016."

Baleno was introduced as a premium sedan few years back, but due to poor sales, its production was stopped.

The car would compete with Hyundai Motor India's Elite i20 and Jazz from Honda cars in India.



(Image credits: Indiatimes)