Bajaj gives you reasons to go for its newly-launched Avenger this Diwali

Bajaj Auto has launched a series of cruiser bikes ahead of Diwali, the time when most Indian households prefer to make big purchases. The newly-launched invention of Bajaj comes under its Avenger brand of bikes.

Rajiv Bajaj, MD of India’s leading two-wheeler manufacturer, said, that he is pretty sure that the new range of 220cc and 150cc bikes are capable of helping the firm grow by 8-9% in the premium segment, for a shorter term though.

Bajaj, further, said that one should not wonder if the Avenger sales jump to 10,000-15,000 units a month. As of now, the company is selling around 4,000 units in a month’s time.

While showing his confidence on the Avenger series, Bajaj said, "My confidence comes from a time-tested approach of creating something which is the opposite of what's there in the market. When everybody is presenting one format of a bike, we are presenting something different with the Avenger. And hopefully people who are tired of buying the same thing will go for something new and exciting."

Bajaj Auto had felt that the current model of Avenger that is available in the market is apt for a select segment of consumers. This was the reason why the sale was limited to just 4,000 units a month.

In its newly-introduced series of Avenger bikes, the Pune-headquartered company has provided a variety in price, cubic capacity, design and feel.

While sharing the growth details of various category bikes manufactured by Bajaj Auto, an official statement revealed, "Our segment share in the sports bike category has come close to 40%, thanks to the new range of Pulsar bikes. With this segment making up for 18% of the overall 8.5 lakh units a month, the premium segment constitutes about 1.6 lakh units per month. An incremental gain of 11,000 units can easily help us increase the segment share by 7-8%, which may take our share to over 45%."
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