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Baddie Winkle is the 87-year-old rising star of Instagram

Molly MulshineSep 24, 2015, 01:31 IST

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After capturing the hearts of Instagrammers for almost two years, 87-year-old "Baddie Winkle" is starting to cross over into the mainstream.

That's why she made it to number 17 on our own Social 50 list, a definitive ranking of the best people to follow online right now.

Born Helen Von Winkle in 1928, Baddie Winkle is a grandmother from Tennessee. She's become Instagram-famous for her psychedelic, teen-influenced personal style and her seemingly carefree attitude.

She got her big break when she attended the Video Music Awards in Los Angeles earlier in September. Refinery29 also visited her at home for a touching video and profile published recently.

So what's the story behind this fun-loving granny? Read on to find out.