Baba Ramdev’s Patanjali is rattling the consumer market and how!

Yoga guru Baba Ramdev’s Patanjali Ayurved is giving some serious goals to his counterparts.

As per IIFL, a brokerage firm, has stated that Baba Ramdev is the worst disruptive force in two decades for the consumer goods industry.

It forecasts that this fiscal, Patanjali may have revenue of Rs 5,000 crore, which is more than Colgate, or GlaxoSmithKline, or Emami.

Ramdev's Patanjali that sells soaps to noodles will dent many home grown and multinational firms.

This is evident from the stock prices as Dabur, Agro Tech, Colgate, etc have lost more than a fifth of their value from their recent peak.

"Professionals from elite MBA institutes are what most large FMCG companies employ, because they believe that knowledge is the edge," stated IIFL.

As per reports, this is not the first time that FMCG companies are facing tough competition.

Karsanbhai Patel of Nirma and CavinKare had also quite rattled the market.