Baba Ramdev looks to conquer the fashion world with Patanjali clothing

• Apart from garments, the company is also planning to launch its footwear brand called Paridhan.
  
• In January, Patanjali announced a partnership with eight major players -- Amazon, Flipkart, Grofers, Shopclues, BigBasket, 1mg, Paytm Mall and Netmeds -- to sell its goods online,
  
• It has also teamed up with JHS Svendgaard Laboratories, a manufacturer of oral care products, to set up exclusive Patanjali stores at airports across the country.

In a bid to cater to consumer demand, Patanjali Ayurved plans to foray into garment sales by 2019. Speaking to a group of professionals at the ongoing 'Goa Fest 2018' organised by the Advertising Agencies Association of India (AAAI), co-founder Baba Ramdev said, "People are asking me, when are you launching jeans of your company in the market. So, we have decided to launch garment products, including ethnic wear, catering to kids, men and women next year."

Since its conception, Patanjali has aggressively, and successfully, permeated most parts of the country with all kinds of products. You name it, they have it: soaps - check, honey - check, ayurvedic medicines - check, cookies - check, Mehandi - check, toothpaste - check, instant noodles - check, 'Shudhi' phenyl infused with cow urine - check. Now with this move, you could soon buy your yoga pants or that trendy pair of ripped jeans at the neighbourhood store or even online. Apart from garments, the company is also planning to launch its footwear brand called Paridhan.

In January this year, the company announced a partnership with eight major players -- Amazon, Flipkart, Grofers, Shopclues, BigBasket, 1mg, Paytm Mall and Netmeds -- to sell its goods online, with a targeted revenue of over Rs 10000 million crore within the year. It has also teamed up with JHS Svendgaard Laboratories, a manufacturer of oral care products, to set up exclusive Patanjali stores at airports across the country. Their ability to make inroads into every nook and cranny of India as well as a few neighbouring countries -- Bangladesh and Nepal -- is impressive.

In a statement made by Ramdev in January, he said, “We have created capacity of Rs 50,000 crore and we are racing ahead now. Our target is to beat HUL by next year.” Naysayers may find this hard to believe but the company’s FY17 sales amounted to a Rs 105610 million which is pretty decent considering it is only 12-years-old as opposed to HUL which is 84-years-old and has reported sales of Rs 344870 million - almost three times that of Patanjali but with a head start of 72 years.