+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

'Avengers: Endgame' failed to beat 'Avatar' for the worldwide box-office record after being rereleased to theaters

Jul 1, 2019, 21:30 IST

&quotAvengers: Endgame"Marvel Studios

Advertisement
  • "Avengers: Endgame" was rereleased to theaters over the weekend, and earned another $8 million worldwide.
  • It's still around $27 million away from passing "Avatar," though, which holds the record for the biggest worldwide box office of all time.
  • Visit Business Insider's homepage for more stories.

"Avengers: Endgame" added more money to its massive total over the weekend, but failed to capture another record.

"Endgame" was rereleased to theaters across the world over the weekend with additional content, and earned a strong $5.5 million domestically, but just $2.3 million internationally. It now sits at $2.76 billion worldwide.

It's still around $27 million away from passing James Cameron's "Avatar," though. The 2009 sci-fi blockbuster remains the biggest movie of all time with a worldwide box-office total of $2.79 billion.

READ MORE: 'Spider-Man: Far From Home' opened strong in China over the weekend, and it shows why Marvel is a more valuable franchise than 'Star Wars'

Advertisement

The chances of "Endgame" catching "Avatar" are slim, and box-office experts were uncertain about it even before the rerelease. The Exhibitor Relations senior box-office analyst Jeff Bock called the rerelease a "cash grab of the highest order."

"'Endgame' isn't offering up enough extras to topple 'Avatar' at this point," Bock told Business Insider last week. "It would be one thing if they rereleased an alternate cut or inserted additional footage, but an introduction and a tag at the end is nothing more than bonus Blu-ray content. In other words, a cash grab of the highest order."

The Boxoffice.com chief analyst Shawn Robbins wouldn't be shocked to see "Endgame" get another release, though.

"It's hard to rule out one final expansion, possibly in Imax, at the end of summer, a la what Disney did with 'Infinity War' last year," Robbins said.

While "Endgame" fell short of beating "Avatar," the latest Marvel Cinematic Universe movie, "Spider-Man: Far From Home," is already off to a strong start at the box office. The movie earned an impressive $98 million in China over the weekend. It comes to North American theaters on Tuesday.

Advertisement

NOW WATCH: Alexander Wang explains how to wear all black without looking boring

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article