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Rohan Ayyar

Rohan Ayyar

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Latest Stories from Rohan Ayyar


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4 mins read

4 Industries that Desperately Need Reinvention to Stay Alive

(Image: Reuters) The last 20 years have seen hundreds of new businesses take shape, thanks to the b…

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4 mins read

7 Merchandising Insights That Make eCommerce Visitors Buy More

Physical retail has always set store by its visual merchandising, often investing thousands of doll…

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5 mins read

4 Business Metrics You Need to Start Measuring in 2015

Trouble is, in all this micro-data that we chase, we often miss out the big picture. How many of us…

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6 mins read

10 Lessons That The Lok Sabha Polls Taught The Marketers

While marketers around the world carried on business as usual over the past two months, the marketi…

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5 mins read

Looking Beyond Microsoft: Where Do You Want To Go Today?

Right now, Microsoft is like a headless monster whose pie is being eaten by two equally huge beasts…