BI India Partner
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Latest Stories from BI India Partner
Shakti makes India proud at Grammys 2024; Taylor Swift creates history
India woke up to a happy Monday morning as musicians Shankar Mahadevan and Zakir Hussain's 'Shakti'…
Times Prime rolls out India’s first AI-driven Omni channel marketing campaign
Lifestyle app, Times Prime, has launched its first AI-generated omni-channel campaign for its new t…
Luminary’s Barefoot Boys’ Free Stream during the Republic Day weekend: Hosted by Konkana Sen Sharma
In this podcast series, Konkana Sen Sharma, the celebrated Indian actress, writer, and direc…
The India decade for fashion on the global stage: Anita Dongre in conversation with Masaba Gupta on a Luminary podcast
In the spirit of talking with badass entrepreneurs who’ve made it big, Masaba Gupta recently inv…
Lifestyle super app Times Prime unveils new brand campaign ‘No Times Prime is a crime’
Featuring veteran actor Saurabh Shukla and upcoming star Mihir Ahuja, the new brand film created…
Times Prime: A new gamut of elevating lifestyle for India’s youth
This is where Times Prime, the super App from Times Internet, comes into play. Rapidly rising as…
Luminary, the world’s leading subscription podcasting and audio network, launches in India with two inspiring new shows featuring Masaba Gupta and Konkona Sen Sharma
Having seen considerable success globally with names like Chappelle, Lena Dunham, and Russell …
MUBI brings back MUBI GO – partners with PVR Cinemas to give subscribers one free ticket every week
Mubi, the global streaming service, production company, and film distributor has partnered with PVR…
India’s largest event for tech entrepreneurs, TiE Delhi-NCR’s India InternetDay - now connects two startup hubs
The event focuses on Web3, D2C, metaverse, SaaS, in addition to conversations around corporate gove…
Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
Parva, which is a consortium of premium Indian publishers has partnered with some of the largest…
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
BARC India resumes ratings for individual news channels; launches Augmented Data Reporting Standards
Audience estimate data released weekly in the YUMI Software
From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years
Holi is a natural fit for Surf Excel. We all stain our clothes while celebrating this festival of c…
HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoy
The campaign tries to draw attention to the seriousness of mixed waste disposal and need for immedi…
Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple Delite
The addition of this flavor by Fanta will enhance the brand portfolio in India to a two-flavor range
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
The report aims to contextualise the value of sports partnerships, help brands & sports properties …
Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new product
The new campaign will go live across television, digital, outdoor, social media and retail
Storyline: Decoding the art of storytelling in today's highly dynamic world
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s play
Flipkart India’s homegrown e-commerce marketplace, today announced the return of Flipkart Seller Hu…
upGrad ropes in Amitabh Bachchan as its Brand Ambassador
upGrad signs legendary actor Amitabh Bachchan
Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child alive
The campaign has been conceptualised by Carlos Creatives
Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan Khatter
The film has been conceptualized by McCann World Group
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions
Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector
WPP hits its 2023 revenue target in 2021
WPP reports revenue of £12,801 million for 2021; growth driven by e-commerce, digital and technolog…