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BI India Partner

BI India Partner

Assistant Editor


Latest Stories from BI India Partner


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Shakti makes India proud at Grammys 2024; Taylor Swift creates history

India woke up to a happy Monday morning as musicians Shankar Mahadevan and Zakir Hussain's 'Shakti'…

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Times Prime rolls out India’s first AI-driven Omni channel marketing campaign

Lifestyle app, Times Prime, has launched its first AI-generated omni-channel campaign for its new t…

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Luminary’s Barefoot Boys’ Free Stream during the Republic Day weekend: Hosted by Konkana Sen Sharma

In this podcast series, Konkana Sen Sharma, the celebrated Indian actress, writer, and direc…

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The India decade for fashion on the global stage: Anita Dongre in conversation with Masaba Gupta on a Luminary podcast

In the spirit of talking with badass entrepreneurs who’ve made it big, Masaba Gupta recently inv…

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Lifestyle super app Times Prime unveils new brand campaign ‘No Times Prime is a crime’

Featuring veteran actor Saurabh Shukla and upcoming star Mihir Ahuja, the new brand film created…

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Times Prime: A new gamut of elevating lifestyle for India’s youth

This is where Times Prime, the super App from Times Internet, comes into play. Rapidly rising as…

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MUBI brings back MUBI GO – partners with PVR Cinemas to give subscribers one free ticket every week

Mubi, the global streaming service, production company, and film distributor has partnered with PVR…

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India’s largest event for tech entrepreneurs, TiE Delhi-NCR’s India InternetDay - now connects two startup hubs

The event focuses on Web3, D2C, metaverse, SaaS, in addition to conversations around corporate gove…

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Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale

Parva, which is a consortium of premium Indian publishers has partnered with some of the largest…

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The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022

2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020

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HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoy

The campaign tries to draw attention to the seriousness of mixed waste disposal and need for immedi…

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Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple Delite

The addition of this flavor by Fanta will enhance the brand portfolio in India to a two-flavor range

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Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report

The report aims to contextualise the value of sports partnerships, help brands & sports properties …

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Storyline: Decoding the art of storytelling in today's highly dynamic world

Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …

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Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s play

Flipkart India’s homegrown e-commerce marketplace, today announced the return of Flipkart Seller Hu…

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upGrad ropes in Amitabh Bachchan as its Brand Ambassador

​​upGrad signs legendary actor Amitabh Bachchan

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Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions

Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector

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WPP hits its 2023 revenue target in 2021

WPP reports revenue of £12,801 million for 2021; growth driven by e-commerce, digital and technolog…