Audi India to focus on smaller towns and cities via 'Audi Mobile Terminal'

To increase its sales in India, German luxury carmaker Audi is focusing on smaller cities and towns. It has now come out with a new initiative that would enable customers to buy its vehicles via mobile showrooms 'Audi Mobile Terminal'.

This terminal is a fully functional mobile showroom and has been designed to provide a full Audi experience to customers - whether in a metropolis or a smaller city.

Audi India's Head Joe King is of the opinion that the company has already established itself as a choice for young achievers, with its progressive design, advanced engineering and innovative customer engagement approach.

"The Audi Mobile Terminal brings the showroom right to the customer's doorstep, especially in tier II and tier III cities in India, where the emergence of a progressive and discerning set of customers is contributing to the transformation of the luxury landscape in India," he added.

This is where the next phase of growth will come from and we are now future-ready, King said.

In the next 12 months, the terminal is slated to visit over 30 cities and will target around 2,000 customers across the country.

Besides displaying Audi cars and accessories, the mobile showroom concept serves as a hub for conducting test drives and enables customers and prospects to connect with Audi dealers for enquiries, new bookings and after sales support.

(Image: Reuters)