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Ariel’s ‘Share the Load’ and ‘Dad's Apology’ campaigns just won at Facebook Awards 2016

BI India BureauAug 11, 2016, 18:36 IST

Facebook just announced the winners of the 2016 APAC Regional Facebook Awards, and Ariel’s 'Share the Load' and 'Dad's Apology' campaigns are on the list. The creative agency which worked on that series, BBDO India will be the only one to move on to the global judging event.

BBDO’s 'Share The Load' and 'Dad's Apology' campaigns were adjudged the winners in the Beyond Facebook/Integrated category and Facebook for Good category, respectively.

Pradyumna Chauhan, the National Creative Director for McCann World group, Mumbai was the only Indian juror for the regional awards this year.

Facebook has said it has noticed some top trends in regional entries. Award-winning campaigns consistently paid off bigger brand ideas first, humor drives attention and helps break barriers, and finally more than 80% of winning entries included a video component.

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