Arby's took us on a behind-the-scenes kitchen tour to debunk a common myth about its meat

Arby's marketing plan is all about meat - and sales are soaring.

"In the last two years, Arby's has kind of transformed itself as a place to get these great meats you can't get anywhere else in QSR," Arby's CMO Rob Lynch recently told Business Insider.

In November, the company reached 20 consecutive quarters of same-stores sales growth, reporting a 9.6% increase in same-store sales in the US in the third quarter.

However, certain people - especially those familiar with a previous iteration of the chain - still question the company's culinary credentials. Rumors such as the one that Arby's serves "liquid meat" have plagued the company for years and, as a quick Twitter search will reveal, are still floating around on social media.

So, Business Insider decided find out if there was any truth behind the rumors with a behind-the-scenes look at how the sausage - or roast beef - gets made at Arby's new Manhattan location.