Apple
Apple CEO Tim Cook announces details about Apple TV Plus on stage Tuesday.
- Apple TV Plus will launch November 1 and cost just $5 a month, CEO Tim Cook announced Tuesday.
- Cook revealed the details about Apple's streaming service at the company's keynote event, where new iPhones and Apple Watches were also announced.
- The $5 pricepoint ranks Apple TV Plus among the cheapest of streaming services out there, although Apple's service won't include any licensed content beyond its original content.
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Apple TV Plus, the company's new streaming service, will cost just $5 a month when it launches on November 1.
Apple CEO Tim Cook made the announcement Tuesday at Apple's biggest event of the year, where the company is expected to announce a new lineup of iPhones and Apple Watches.
The $5 price tag for Apple TV Plus puts the company's streaming service among the cheapest out there. Rivals cost at least a few dollars more: Disney Plus costs $7 a month, and Amazon Prime Video costs at least $9 a month. Hulu costs $6 a month for its basic plan, while Netflix and HBO each offer their services for more than $10.
Previous reports indicated that Apple was planning to charge $10 a month for Apple TV Plus, so the lower pricepoint may come as a surprise to some. But Apple TV Plus won't include any licensed content like streaming competitors - it'll only be a place to showcase Apple's original shows and movies.
Apple has announced more than 20 original shows that will launch exclusively on Apple's ad-free streaming service. This will include series starring big names like Oprah Winfrey, Jennifer Aniston, and Steve Carell.
When it launches November 1, the ad-free subscription service will be available in over 100 countries.
Additionally, one year of Apple TV Plus will be available for free for anyone who purchases an Apple device.