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Jony Ive.
In the past year, some of Apple's most vocal fans have been expressing issues with the company's oldest line of products: Mac computers.
Complaints about Apple's new MacBooks include:
- The touchscreen integrated into the keyboard, Touch Bar, is an expensive gimmick.
- The keyboard is too prone to breaking and does not feel good to type on.
- The new MacBook laptops use USB-C ports, which require users to carry a range of adapters and dongles.
- MacBook laptops are underpowered compared to similar Windows PCs.
- Apple has abandoned its elegant magnetic breakaway chargers (known as MagSafe) for a more conventional smartphone-style charging port.
That's only a subset of complaints with Apple's newest laptops. Seriously, check out the list of issues compiled by Mac developer Michael Tsai.
If there's a silver lining for Mac users, it's that Jony Ive, Apple's chief design officer and one of the most powerful people at the company, says he's listening to user complaints.
"Absolutely, all of your feelings and feedback around the MacBook you use, we couldn't want to listen to more," Ive said earlier this week in Washington DC. "And we hear - boy, do we hear."
It's the second time this year that Apple has said it's listening to Mac user complaints. In April, Apple executives told journalists that some Mac models didn't "well suit some of the people we wanted to reach." At that event, the company said it planned to release a new, powerful iMac desktop for professional users in December.