Apple
"Planet of the Apps" judge Gwyneth Paltrow.
The first episode of Apple's new reality show, "Planet of the Apps," has arrived - and it's a total mess.The show is a "Shark Tank"-style competition among app developers vying to gain a mentor who will turn their app into the next Facebook, along with a bag stuffed with venture capital money; In other words, the Silicon Valley dream.
This is the first original TV show made by Apple and it features celebrity judges, along with DJ-turned-host Zane Lowe.
Of course, making good television requires different muscles than building beautiful hardware. And Apple's inexperience in this realm quickly shows up in a variety of clumsy, comical and at times cringe-worthy scenes throughout the 60-minute show.
Business Insider watched the first episode (new episodes will be released every Tuesday). Here's the good, the bad and the ugly from Apple's first foray into TV entertainment:
This is an opinion column. The thoughts expressed are those of the author.