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Apple Will Hold A TV Event In March, According To Jefferies

Steve KovachFeb 13, 2013, 22:30 IST

Most analysts are predicting a lull in new Apple products in the first half of the year, but Apple will likely hold an Apple TV-related event in March, according to Peter Misek of Jefferies.

The event won't be for new Apple TV hardware, but will instead introduce a program that allows developers to write apps for the current Apple TV.

Misek also expects an Apple television set to launch this fall, likely in September or October.

UPDATE: Jim Dalrymple of The Loop says Apple will not hold such an event in March. Dalrymple is very plugged in at Apple, and he's almost always correct about these things.