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Apple watch market share shrunk in Q1

Apr 30, 2016, 21:39 IST

Steve Kovach/Tech Insider

Apple's share of the smartwatch market declined in the first three months of the year, according to a new report.

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The Apple Watch finished Q1 with a 52.4% share of the global smartwatch market, down from 63% in Q4, according to research firm Strategy Analytics.

Apple shipped 2.2 million units of the Watch in Q1, and Apple is by far the dominant player in the nascent market. But a growing field of rivals, building watches based on Google's Android Wear software and on the open-source Tizen system, is catching up.

Samsung is the number 2 player in the market, with 14.3% market share. A catch-all group of others have a combined market share of 33.3%, according to the report.

Apple released its smartwatch in April 2015. While some analysts and investors hoped the Watch would ignite a new consumer craze for wearable gadgets, the mainstream appeal of smartwatches and other wearables remains unclear. The Apple Watch has faced criticism of being slow and of having limited usefulness.

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Apple, which does not disclose sales figures of the Watch, is expected to release a new version later this year that will include new features to address some of the perceived shortcomings.

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