<p>A <a href="https://youtu.be/bdg7iEiXQAg">new advert</a> from Apple highlights the iPhone 6S' coolest, but potentially most unused, feature: 3D Touch. The 30-second TV spot is fast-paced and features a comedic cameo by Jamie Foxx.</p><p><div><iframe width="853" height="480" src="//www.youtube.com/embed/bdg7iEiXQAg?rel=0" frameborder="0" allowfullscreen=""></iframe></div></p><p class="embed-spacer">The iPhone 6S is physically similar to the iPhone 6 and the new 3D Touch technology, which was first debuted in the <a href="http://www.apple.com/uk/watch/watch-reimagined/">Apple Watch</a>, is essentially invisible to the naked eye. Apple has made a <a href="http://www.bloomberg.com/features/2015-how-apple-built-3d-touch-iphone-6s/">big deal of it in the press</a>, but conveying the existence of the feature to every owner is still important - and the aim of this advert.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/new-iphones-different-chips-chipgate-tsmc-samsung-apple-6s-plus-2015-10">The new iPhones have different processors - here's how to tell if your phone has the good one</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="c4eG83eDogNw6mrzxYsbuZKmB3F9TFCt" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'c4eG83eDogNw6mrzxYsbuZKmB3F9TFCt',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

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BusinessInsider

Apple wants you to know that 3D Touch exists

A new advert from Apple highlights the iPhone 6S' coolest, but potentially most unused, feature: 3D Touch. The 30-second TV spot is fast-paced and features a comedic cameo by Jamie Foxx.The iPhone 6S is physically similar to the iPhone 6 and the new 3D Touch technology, which was first debuted in the Apple Watch, is essentially invisible to the naked eye. Apple has made a big deal of it in the press, but conveying the existence of the feature to every owner is still important - and the aim of this advert. NOW WATCH: The new iPhones have different processors - here's how to tell if your phone has the good one if (typeof RunFunctions === 'undefined') { var RunFunctions = []; } RunFunctions.push(function() { var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'c4eG83eDogNw6mrzxYsbuZKmB3F9TFCt',{ autoplay: 'false' }); }); Please enable Javascript to watch this video (function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }());

A new advert from Apple highlights the iPhone 6S' coolest, but potentially most unused, feature: 3D Touch. The 30-second TV spot is fast-paced and features a comedic cameo by Jamie Foxx.

Apple wants you to know that 3D Touch exists

Max Slater-Robins

NOW WATCH: The new iPhones have different processors - here's how to tell if your phone has the good one

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