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Apple Shares Up More Than 2% As iPhone Announcement Begins

Myles UdlandSep 9, 2014, 22:34 IST

Apple shares are at session highs ahead of the company's latest iPhone announcement.

As of 1:00 pm ET, Apple shares were up more than 2.2% to over $100.50 per share.

Apple is expected to announce its latest iPhone at an event in Cupertino, California expected to begin at 1:00 pm ET.

BI will have full live coverage over at SAI, and this post will be updated as Apple shares move during the event.

Here's a chart of Apple shares as the announcement kicks off.