Apple’s rigorous efforts bear fruits; posts record sales in Q4

Finally, Apple achieved what it wanted. All its efforts of slashing prices, rolling out discounts paid off as Apple posted record sales in the October-December period.

As per data from Counterpoint Research, Apple had a strongest quarter so far as it shipped a record 800,000 devices to India in the three-month period.

"Apple sell-in for Q4 '15 was over 0.8 million, the best ever for Apple. The initial sales were hurt by steep pricing and the overall portfolio pricing wasn't as stable as compared to a year ago,” said Tarun Pathak, senior analyst at Counterpoint.

In a bid to surge its sales, Apple to lower down prices of its latest models iPhone6 and iPhone 6 Plus. It also compromised on its iPhone 5s model and slashed its prices too.

Apple is focussing on India and has also sought permission from DIPP to open its stores in the country.

Cybermedia Research has predicted that smartphone sales will grow 37% in 2016, higher than the 32% average sales growth in the last three years.

However, if consumers are happy with the price cuts, retailers, on the other hand, are not really convinced.

Retailers point out that they haven’t made any money.