In light of Samsung recently unveiling the Galaxy S4, which is right on par with the competition from a hardware perspective, Apple has unleashed a new advertising campaign that highlights why people love their iPhones.
So, which company is cooler? A company is arguably only as cool as the people who like it. We decided to take a look into what else Samsung and Apple fans like on Facebook.
A company called Likester has tracked over 1.2 billion Facebook Likes from tens of millions of users. Its marketing tool, Likester Pro, lets brands see what else their fans like.
All you have to do is type a company's name into the Likester engine to learn about what the company's fans like to read, watch on TV, and even where they like to shop.
Likester founder Kevin McCarthy was kind enough to give us an account to explore what Samsung and Apple fans like. So we dove right in to Likester's trove of data to see if Apple and Samsung people are all that different.
We specifically analyzed the likes on Apple's official Facebook page, though, it appears that Apple has never actually posted to its page. Samsung, on the other hand, has several Facebook pages, but we specifically looked at the Samsung Mobile USA page.