- Apple just announced that it will be reducing the price of its monthly subscription in India.
- This puts Apple Music's prices at par with Gaana and JioSaavn, two of India's largest music streaming services.
- It also makes Apple Music's subscription cheaper than Spotify that launched in India last month.
It’s no secret that India’s music streaming has gotten more competitive with the launch of Spotify
and YouTube Music in the past month. Less than 30 days have gone by and Apple Music just slashed their price for the first time.
After the price cut, individual membership to Apple Music is now ₹99 per month putting it at par with the Gaana Plus, JioSaavn Pro and YouTube. Its family membership is ₹149 and students can have access for ₹49 per month.
The prices in the Indian market were already 80% cheaper than in the US, where the individual monthly fee is $9.99 (approximately ₹700).
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This massive 70% dip in their fees is also within a month of Spotify and YouTube Music launching in India.
It’s especially troublesome for Spotify since it was at-par with Apple Music with a membership plan of ₹119 per month, which is now more expensive.
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Apple finally seems to be adjusting to Indian price matrix. Earlier this month, the iPhone manufacturer also announced that a limited period price cut on the iPhone XR in India with the aim of boosting the sales of its only ‘budget’ device.
