Apple is only letting its best employees sell the $10,000 Apple Watch in stores
But Apple's sales techniques for its high-end Apple Watch Edition, which starts at $10,000, will be different from how it sells the Sport version ($350) and standard watch ($550).
Apple is only letting its most expensive employees that have the most experience sell its high-end watch, which can cost up to $17,000, according to 9to5Mac's Mark Gurman.
This group will be referred to as "Experts," and they've been through special training sessions held by Apple in February. During these sessions, the so-called "Experts" learn different sales methods and customer service techniques.
Here are some other things about the Apple Watch in-store sales process we learned from Gurman's report:
- You'll be able to book a 15-minute appointment to try on the watch, but appointments aren't necessary. We can imagine this would work similarly to the Genius Bar - you can walk in, but appointments will probably get priority.
- Once you try on the watch, you'll be able to place a reservation on that model and pick it up once the watch launches.
- Apple Stores will be filled with try-on stations and a demo table showcasing the watch. There will probably be 10 try-on stations in each store.
We expect to know more about how Apple will sell the watch in stores after April 10, which is when pre-orders start.