Getty / Mike Windle
Jony Ive, Apple's Chief Design Officer.
- Apple launched a new YouTube channel on Tuesday with short videos on iPhone tips and tricks.
- After years of quietly resisting social media, Apple is now embracing it, especially for customer support.
Apple quietly launched an official Apple Support YouTube channel on Monday.
So far, the new online presence for Apple has 10 videos highlighting little tips and tricks for the iPhone.
The account is official - it's a featured channel linked to Apple's official primary channel, which is often used for ads and keynote videos, and it's got a YouTube verification check.
Some of the videos highlight features obvious to any longtime Apple user, like how to take a screenshot. But other videos show handy, lesser-known features, like how to access Apple's GIF library through the keyboard.
Apple's been making a lot of these handy videos lately. It released one last month that focused exclusively on the iPhone X and changes to its interface. And last year it launched a Twitter account called "Apple Support" delivering customer service directly on social media.
Check out the videos: