Apple fans and employees are 'ashamed' of Apple's new reality show, 'Planet of the Apps'

Apple is breaking into original TV content, and the trailer for one of its first shows, "Planet of the Apps," was released on Monday evening.

And by a large margin, Apple fans - and even some employees - hate it. 

The concept for the reality TV show is something like "Shark Tank" meets "The Voice." App developers come up with ideas for apps, choose a celebrity mentor like will.i.am or Jessica Alba, and eventually win $10 million in funding from Lightspeed Partners as well as premium placement on the front page of Apple's app store. 

"Developers, they're the rock stars of right now," will.i.am says in the trailer, while wearing gold boots. One contestant gives the one-liner, "We're Ebay for the Snapchat generation." 

The show will air exclusively on Apple Music. 

You can watch the trailer at the bottom of the page. Here's what the Apple world is saying about it: 

Paul Haddad, developer of popular iOS apps including Tweetbot: 

Sam Soffes, who previously developed popular apps including the top Bible app:

Real Mac Software founder Dan Counsell:

Renaud Leinhart, Home app developer at Apple:

 Apple blogger and Instapaper founder Marco Arment:

 Jake Frey, an app designer at Frey Labs:

 Dermot Daly, the founder of Tapadoo, an iPhone app studio, writes: 

 But some are defending the show, pointing out that perhaps Apple fans and developers are not its target audience. Apple blogger Rene Richie:

 Watch the full trailer below: