Apple Drops Two New iPad Commercials

The videos themselves are almost as different as can be. They feature specific characters using their iPads to write their "verse," in theory working toward the message that the iPad is for everyone. "What will your verse be?" Apple asks at the end of the ad.

The first commercial shows a community leader from Detroit named Jason Hall who uses his iPad to map out routes and organize meetups for an enormous bicycling group called the Slow Roll city bike ride.

"I started Slow Roll to show Detroit in a positive light. I love my city and I wanted to help other people love it again," Hall says, according to Apple's site. Thousands gather to ride bikes together for Slow Ride.